We are a unique Gallery-Museum in the region and beyond. Everyone can visit us and enjoy the beauty of our artwork. Some of our items are one-of-a-kind. The gallery has the largest selection of handmade Persian carpets and kilims, as well as other handicrafts from the Orient. The Gallery opened at the beginning of 2000. With time, it has grown to become a cult place for people from all walks of life.
Today it is one of the most attractive tourist destinations in the city. Through art, we aim to create friendship between the East and the West, and to provide a gathering place for all people, regardless of their cultural, religious or other differences.
A visit to the gallery can make a deep impression on visitors. Their impressions and our message of friendship and love help them gain a better appreciation of the beauty of life, as well as of life itself. The gallery has been visited by many actors, diplomats and world-famous figures, such as Mr. Ban Ki Moon, Richard Gere, Penelope Cruz, John Cleese and many others who we have remained in touch to this day. Our mutual desire is to meet here again.
(Left Photo) Famous Hollywood Actor, Richard Gere and Parviz Mohammadi, the founder of Isfahan Gallery
(Right Photo) UN Secretary-General Ban Ki-moon and the President of Bosnia and Herzegovina Bakir Izetbegović paid a visit to Isfahan Gallery.
About the Founder
Parviz Mohammadi, an archeologist and an art historian from Iran, a country of poetry and art, was born in the small town of Qorveh Dargazin (Western Iran), near the historical town of Hamadan. This little town had a small bazaar and nomads from different parts of the country would come riding along on their camels, donkeys and horses.
They wore colorful traditional clothing and used to bring handicrafts which they sold or exchanged with local traders. As a child, Parviz was in touch with diverse cultures. In his eyes, the bazaar looked like a living fairy tale, where a new story was unraveling every day. Traders and farmers would gather in the afternoons. They would read and recite poetry from Ferdowsi’s epic Shahnameh, and the poetry of Hafez Shirazi, Omar Khayyam and other Persian classical poets. They would teach people to express their feelings and opinions through songs and poetry that were sung to the traditional sounds of the saz (an oriental instrument). The saz players were ashiks (those who are in love) who would travel from village to village, playing and singing to suit the nature of each and every individual they encountered.
Wise dervishes would come in special garments, singing verses of Sufi poetry. In most of the houses the mothers had looms for weaving carpets. They used to sing and weave colorful threads into motifs which arose from the sincerity of their souls. When a rainbow would appear in the heavens, they believed that it was an angel weaving a carpet out of sunlight, so that every good soul could reach Paradise. Ten days a year, a small theater festival was held in town.
Through games, Parviz and the rest of the children would interpret these performances, each in their own way, which is how they learned to express their desires through songs and music. As a child, he imagined finding a far away country, one close to his soul, with unique and compassionate people. He had been playing instruments, singing and dreaming about it since he was twelve. Even though his parents used to gently tease him, saying that such a country did not exist, he found it. A couple of years ago he wrote them a letter from Sarajevo, telling them that he has found a country and people who are close to his soul. That country is Bosnia and Herzegovina.
The Isfahan Gallery-Museum is located in the heart of Baščaršija, in the historic and well known Morića Han, which was built in the 16th century. Caravanserais and khans (inns) played vital roles throughout history. They were crucial for the magical Silk Road, as well as for merchants who came to Sarajevo, exchanged goods and ideas and then continued on their journeys. At one time there were more than 40 khans in Sarajevo and, during the period of Ottoman rule, they played a great part in making the city the largest trading center after Constantinople (Istanbul). During the last restoration of Morića Han, the famous verses of the Persian poet and philosopher, Omar Khayyam, were written on its walls. Khayyam thought that love was the only way to happiness; we hope to pass on the same message to our visitors.
Our second shop in Bascarsija
Our main shop in Bascarsija
We offer an exceptional selection of Persian carpets and kilims from all parts of Iran, at very affordable prices. Some are quite valuable pieces. There are also handmade carpets and kilims from Pakistan and Afghanistan. Aside from these, we also sell handmade saddlebags, Yayim nomadic blankets, screens, traditional mattresses, unique nomadic bags, carpet-paintings, etc. The gallery has a wide range of traditional eastern costumes, as well as an extraordinary collection of oriental lamps that can positively change the atmosphere of one’s home. There is also a great selection of pottery and handmade Persian ceramics based on Old Persian motifs and archeological artifacts.